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KUALA LUMPUR: LBS Bina Group Bhd has launched Centrum Iris, the largest integrated mixed commercial development in Cameron Highlands, Pahang.
With a gross development value (GDV) of RM472 million, the project sets a new benchmark for highland living in Malaysia.
Centrum Iris marks the second precinct of LBS’ flagship Cameron Centrum township and builds upon the success of Precinct 1, which was completed in 2021. The first phase comprises 58 shop-office units ranging from two to five storeys and is now 95 per cent occupied by major brands in the F&B, banking, healthcare, and retail sectors, laying a strong foundation for Precinct 2’s continued growth.
The thriving commercial ecosystem in Precinct 1 has laid a solid foundation for Centrum Iris, offering a ready catchment of lifestyle convenience and investment appeal.
A key milestone during the launch was the signing of MOUs with MyKey International and Dreamscape Hospitality Group, both of which are leading short-term rental platform operators. The partnership will enable LBS homeowners to tap into Malaysia’s booming short-stay tourism market and generate hassle-free rental income.
“Our collaboration with MyKey and Dreamscape enables us to expand Centrum Iris’ appeal beyond traditional homeownership, tapping into the short-term rental market in Malaysia’s tourism hotspots,” said executive director of LBS, Datuk Sri Daniel Lim, who officiated the grand launching event.
Also present were LBS executive director Datuk Cynthia Lim and deputy chief executive officer Lucas Lim.
Strategically located in the heart of Brinchang’s bustling commercial district, Centrum Iris offers 705 residential units (ranging from 595 to 1,370 sq ft, starting from RM476,000) and 26 commercial units (ranging from 615 to 2,944 sq ft, starting from RM676,000).
According to LBS, the project has already recorded strong bookings, reflecting buyer confidence in its long-term value.
Its central location in Brinchang, a hub for tourism and commerce, positions the development as a prime choice for buyers seeking long-term value and year-round highland appeal.
Centrum Iris has earned the distinction of being Cameron Highlands’ first development to receive the Silver GreenRE Certification, reflecting LBS’ strong commitment to sustainable and environmentally conscious development. Its eco-friendly features include electric vehicle (EV) charging bays, 47 lifestyle-oriented facilities, and a rooftop café and restaurant designed to offer sweeping views of the highlands, promoting a greener, healthier way of living.
Combining contemporary architecture with English-inspired aesthetics, Centrum Iris offers a unique and elevated lifestyle in the highlands, appealing to both homeowners and investors seeking long-term value and everyday convenience.
For more information, visit the satellite sales gallery at LBS 2, Petaling Jaya, or go to www.cameroncentrum.com.my.
© New Straits Times Press (M) Bhd
